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Digital marketer is one of the most desired jobs. The wage and the professional evolution are the primary reasons for working as a marketer. However, it comes with a few hidden disadvantages.
First, it’s about the multiple changes in the marketing universe. Each day a new tool provides better results, and an unknown growth hacker creates a highly successful strategy. The customers became quickly bored, and marketers must find new ways to engage with them. Thus, a marketer should always be updated to what’s new in the marketing.
Second, the competition is harsh. It’s more and more difficult to acquire a new client. Companies and startups invest in digital marketing and marketers need to craft winning strategies. Most likely, you are fired if your approach has poor results; there are tons of marketers ready to replace you.
Third, digital marketing is a HUGE domain. It’s made up, amongst others, from content marketing, influencer marketing, email marketing, SEO, and video marketing. None is an expert in all these areas even though the clients expect from you to master all of them.
In this context, a marketer’s life isn’t so good as many thought about it. Altogether, it shouldn’t make you give up, you only have to prepare yourself better.
I suggest you check the next 15 Udemy courses for marketers. You will learn a lot of tricks and strategies if you sign up for them. Also, a part of them is suitable for people willing to learn digital marketing. These are a good start for a career as a digital marketer.
By far, this isn’t an ordinary class; it’s one of the most extended Udemy courses for marketers. During the 49-hour course, you will learn a lot of things like:
- setting up a website;
- methods of getting traffic;
- create a WordPress website and different business pages (squeeze and landing pages);
- the ins and outs of WordPress;
- website optimization and link building;
- affiliate marketing;
- methods of generating revenue with online businesses.
Learning digital marketing from zero requires a strong personal commitment and much time. Perhaps 49 hours it’s too much for you; here is a similar course, but it is only 22.5 hours long.
The course falls into 16 sections. You start with creating a WordPress website, and then you get your hands dirty with email marketing. Next, the author introduces Google AdWords and Analytics to you. These tools are precious for a content marketer; thus you should watch the explanations. SEO and Social Media are the next topics presented.
I appreciate that each significant social networks have an own section. So you can study Facebook, LinkedIn, Twitter, or YouTube marketing as standalone types of marketing.
On top of that, Mobile Marketing and Content Marketing sections are also full of actionable tips to scale your business. Clearly, this course is for you if you want to learn marketing!
Social Media is a central channel for any brands to engage with customers. Of course, social media needs a particular attention from marketers. As a result, I added a complete social media class in the list of the best Udemy courses for marketers.
This class teaches you how to deal with Facebook and Twitter, but it also covers topics as Instagram, Pinterest, YouTube and Quora. So, you will master all the big networks by enrolling in this course.
There are many Udemy courses for marketers that focus on Facebook. The Complete Facebook Marketing 2017 is the highest rated course in this area. During 10 hours you will learn to:
- create an extraordinary Facebook page;
- leverage Facebook groups;
- create ads, events, and landing pages;
- many other Facebook tricks and tips.
Wrapping up, even though you have no idea of using Facebook to grow your business, you will become an expert by completing this course.
Even though Facebook has the most significant market share, it doesn’t mean that you should focus exclusively on it. LinkedIn is a professional network that might bring you many leads and customers. Its members are more demanding than Facebook users; you have to provide absolute value.
LinkedIn marketing should be on your radar, and this course is all you need. The author teaches you how to optimize your profile, how to create content and how to leverage LinkedIn groups.
Wrapping up, buy this course if your customers are active on LinkedIn; you won’t regret the money invested in buying it.
This is one of the shortest Udemy courses for marketers. However, its quality doesn’t fall short. The course is suitable for bloggers, content creators, and SEOists. In only 2 hours you learn how to create compelling content and how to promote it successfully. I believe that it deserves your attention.
Email marketing can’t be ignored by marketers; it has the biggest ROI from all marketing channels. AWeber, one of the leading email services providers, created this course, so you are sure it’s jam-packed with quality information.
The course starts with tips to grow your email list and write compelling emails. Next, you became versed in designing flawless design emails and test them before sending. The last two sections are about building automated email series and convert subscribers to customers.
Marketing affiliate is a widely used method of generating revenue. Its success relies on the easiness of setting up this kind of online business. The initial investment is a website, usually running on WordPress.
Conversely, earning money from affiliate marketing isn’t easy-peasy. Attracting visitors and converting them into customers is difficult and it requires many endeavors. This class will show you how to master affiliate marketing and earn more money from it.
App marketing is another digital marketing subcategory that fully deserves your attention. A good marketer that knows the ins and outs of app optimization and app marketing can earn serious money.
This course teaches you how to get the most from an app. The first sections are about monetization methods and how to optimize the app store listing. Next, the author reveals a few hidden tips to entice people download and use the app.
I can’t image how a blogger or a content creator can survive without Google Analytics. However, Google Analytics is a super sophisticated tool, and it takes much time until a user knows its secrets.
This course is suitable for newbie marketers or bloggers that don’t have a solid knowledge of Analytics. The author, Corey Rabazinski, the Marketing Director at Code School, is a leading marketer. Therefore, sign up for this course, you have all to reasons to do it.
Set Godin doesn’t need an introduction. He is a famous marketer, and his opinions are respected by the entire marketing community. This is one of his course, and he will teach you how to create compelling presentations. It’s a short course, but it’s full of actionable tips. It’s produced by Set Godin so you will learn from one of the greatest marketing minds.
The creators of this course claim that their class covers no more than 22 courses. Each section of their course gives you the same information as a separate course. It might be an exaggeration, but without any doubt, this course must be on your radar.
The course is complex and covers a large area of topics. Email marketing, copywriting, YouTube, video marketing, Facebook pages and groups, Google ads, Twitter, LinkedIn, Instagram, Pinterest, Periscope, Quora, are just a few sections of the course.
This is one of the best rated Udemy courses for marketers. It focused on improving your website conversion rate. If you sell online, this class might be the start of a more significant profit in 2018.
The course teaches you how to write better content, make your website more usable and how to use psychology to drive more sales.
You sell to people, so you need to understand their mentality, behavior and needs. A crash course in marketing psychology helps you a lot in better understanding your potential customers. This course is all you need to know about your customers’ psychology.
During this course, you learn the psychology of pricing, conversion, marketing funnel, and customer service.
Getting the first customers is the biggest challenge of any new startup or business. This course is for entrepreneurs that have just started their affairs and struggle with finding the clients.
You are totally wrong if you assume that this class consists of useless pieces of advice. The author presents complete strategies during 26.5 hours. Clearly, it is one of the most original and helpful Udemy courses for marketers!
These courses are enough to get a solid grasp on digital marketing. I emphasize that marketing is a dynamic field and you should always self-prepare. In conclusion, subscribe to our blog, and we will send you the best course suggestions!